Editing

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01. THE NEED

Jason is a super creative designer. His team has a fantastic copywriter, but all great creative work needs several sets of eyes. He needed an editor to review the final web content to ensure it hit the mark.

02. THE WORK

My role was to do a structural edit of the content and find the missing links to strengthen the copy. 90% of Jason's work was spot on and only needed minor tweaks. 

03. THE RESULT

A multi-person approach means the messaging and final product are in a polished state. Sometimes it can be one word or sentence that throws a message off. Having another professional take a quick look for gaps is always smart.