Thought Leadership

jody carey thought leadership.jpg

01. THE NEED

Limepay is a start-up FinTech company based in Australia. They understood the importance of quality content and needed someone to write two blog articles monthly to publish on their website and share through social media. 

02. THE WORK

I worked with their one-person marketing team to create a content calendar based on relevant topics tied to their product offering. Keyword research helped guide the key messages and enhance SEO efforts.

03. THE RESULT

Consistency in publishing quality content allowed Limepay to communicate with audiences, which included investors, customers and new employees. Articles that received the best engagement included C-Suite interviews.