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Smarter googling starts here

Updated: Jun 27

June 2025 - The Circle Newsletter

Google (and the like) frequently make changes to the products we use every day. “To create a better user experience,” they say. But in reality, it feels like someone rearranged our kitchen, leaving us to Google where the coffee cups are hiding. And to get what we need, we have to dig through all those Reddit posts! [Deep Breath] Let’s get back to basics, shall we? 5 easy Google search tips to make searching better 1. Use quotes for exact phrases "sustainable lawn care tips"(with quotes). 2. Add a minus sign to filter out results best parks near me -reddit(space before the hyphen, no space after the hyphen) 3. Find pages with your keyword using 'inurl' or 'intitle' inurl:woodentoys or intitle:diywoodentoys 4. Search a large site specifically with ‘site:’ site:bbc.com Adele 5. Use Google’s Tools tab After searching, click Tools under the search bar to filter by time, region, or content type.

(Inspiration credit: Kate Toon’s Recipe for SEO Success newsletter.)


SEO is evolving

Search is changing, but not as quickly as it may seem.


A study posted in Search Engine Land found that SEO remains a valuable channel.


In most sectors, organic traffic outperforms large language model (LLM) referrals in driving engagement.


What does this mean for your website?


✅ Create content that helps customers get to know you and feel comfortable buying from you first.


✅ Own your distribution channels. Old-fashioned phone numbers, addresses and emails are the safest way to stay connected.


What others are saying...





After Hours


Positive Intelligence by Shirzad Chamine
Positive Intelligence by Shirzad Chamine

What I'm reading

I'll be sipping on this book for a while. It's not what I expected and not really about what the subtitle says. It's about asking your inner judge – Who gave you the mic?


Nature watching

Woodpeckers are busy at the cabin. A rare sighting of a red-headed followed by baby Hairy woodpeckers hatched in the oak tree outside our bedroom window. Learn more about woodpecker nests.


Community builder

Ridwell is one of my favorite BCorps. I recently applied (and was accepted to be a Ridwell Community Builder. I'm excited to join the cause and help communities reduce, reuse and recycle responsibly.

Thank you for reading and being part of my network.


Until next month!


 
 
 

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