How to write a case study

Are you struggling with what to write about? How to explain your value and promote your successes? Let me give you a little nudge.

It's time for you to take center stage and share a success story (aka case study).

No metrics to report? No worries.

If you've helped a customer (ever), you have a story to tell.

What's a case study?

A case study shows potential clients what you do and how you help clients solve their problems.

It's not bragging, it's proof. And potential clients love proof!

I often hear, "But I can't use the name of my clients."

The show can go on. Use a generic descriptor like healthcare facility, small business owner, private client, etc.

Your simple recipe for a stellar case study

👉 Client name

👉 Client problem

👉 Your solution

If available, add metrics, client quotes or photos. But please don't let the lack of these stop you from sharing how you helped a client.

Case studies give potential clients a story they can visualize. They're one of the most effective ways of demonstrating your value.

Swap your elevator pitch for a story. One with a main character, a conflict, and a hero (that's you!)

Case Study Examples

I love how Lydia Venjohn at Venlo Studio told the story of a successful rebrand for Under The Bark Syrup Co.

Here are two shorter examples that I created for a client and my website.

Camatic Seating - Mercedes-Benz Stadium

And two more I found searching online that are simple and effective.

For more inspiration, check out the case study templates in Canva.

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